"When it comes to stimulating our brains, Dr. Kessler noted, individual ingredients aren’t particularly potent. But by combining fats, sugar and salt in innumerable ways, food makers have essentially tapped into the brain’s reward system, creating a feedback loop that stimulates our desire to eat and leaves us wanting more and more even when we’re full."
How the Food Makers Captured Our BrainsBy TARA PARKER-POPE
Published: June 23, 2009
A recipe for indulging: salt, sugar and fat, mixed many ways. But we can fight it.