First, Care. / by Eric Dacus

"Because, in the absence of caring, you’ll never focus on anything more than your lack of focus. Think about it.

For as long as you know in your heart that what you’re making or doing matters, and, consequently, for as long as you accept and embrace the immutable laws of scarcity, your options for maintaining focus will, like Frank’s perfect answer, remain stunningly obvious.”

Great read.